Real Estate
Your own brand & database — alongside your agency’s system

Your real-estate brand, online in minutes —
and the leads are yours to keep.

Your office runs on its CRM — and that’s fine; this is the part that’s yours. A fully white-label website, listing pages that rank when buyers Google the address, open-home QR check-in, your own buyer database, and AI that writes your content — branded to you, and yours to keep even if you change offices. It sits alongside whatever your agency uses, with import/export so nothing’s ever locked in. From $49/mo.

Start your free trial → See how it works

Works alongside your agency’s CRM · Your branding, your database, yours to keep · 14-day free trial, no card · Live the same day.

Fully white-label — yours or your agency’s

Your (or the agency’s) logo, colours, links and brand throughout. A free subdomain instantly, plus your own custom domain with automatic SSL.

Your data, portable

Bring your listings in, export everything any time, and share with your agency. No lock-in — it’s your brand, your database, your leads.

Powerful, priced competitively

Site + listings + CRM + open-home capture + sales video + AI, in one flat AUD price from $49/mo — not six subscriptions or $2,500+ a portal campaign.

A growing, agent-focused AI suite

Listing copy, captions, buyer talking points and more — included, tuned for Australian real estate, with new tools added from your feedback.

See it in 90 seconds

Watch the tour

A quick look at the branded site, shareable listings, the auto sales video, the buyer CRM and open-home QR check-in — plus an honest take on who it’s for.

Start your free trial → See a live demo ↗

The maths agents are sick of

You already pay a fortune to list. You should at least own the result.

A base “Until Sold” listing starts around $699, but a competitive campaign — premium placement plus the marketing vendors expect — typically runs 0.5–1% of the sale price: about $2,500–$5,000 on a mid-priced home, and a premium Sydney listing alone can top $5,000. Prices aren’t published; you ring an account manager. Agents report rises well above inflation (often ~10%+ a year) — and the ACCC has issued a notice and is now investigating. After all that, the profile, the buyer who enquired and the data still belong to the portal — which can then sell your own lead back to you as a “match”.

It’s Your Idea Real Estate flips that. From $49 a month you get the website, the listings, the buyer database and the marketing tools — and every property, enquiry and contact lives somewhere you control.

You’ll still advertise where the buyers are. The difference is that this time the brand, the database and the follow-up are yours to keep.

Own your next listing →

Marketing one sale on the portals

$2,500–$5,000+

A whole year of your own platform

from $490

Solo at $49/mo · a fraction of one premium portal listing

Everything an agent needs

List, market and follow up — in one place

The tools agents normally stitch together from five different apps, built in and managed — so you spend your time selling, not setting up.

A fully white-label website, live in minutes — It's Your Idea Real Estate

A fully white-label website, live in minutes

Your own site — or your whole agency’s. Your (or the agency’s) logo, colours, domain and links throughout, with no “built by” badge anywhere: it’s 100% your brand. Provisioned without a developer — connect a custom domain with guided DNS and automatic SSL, or use the free address that works the instant you sign up. You look like an established office on day one, and every listing and lead flows back to you, not a page promoting fifty competitors beside you.

Open-home QR check-in — It's Your Idea Real Estate

Open-home QR check-in

Each scheduled open home gets a printable QR code. Visitors scan at the door and check in on their own phone — and every check-in becomes a buyer profile linked to that inspection, with you notified. No clipboard, no typing names up on Sunday night. You walk away from every open home with a clean, follow-up-ready list.

A buyer CRM that fills itself — It's Your Idea Real Estate

A buyer CRM that fills itself

Buyer profiles flow in automatically from open-home check-ins and web enquiries, then move through a visual pipeline — New → Active → Hot → Offer made → Purchased — with budget, finance, preferred suburbs and dated notes from every chat. One-click filters tell you who’s hot today. This is the part the portals never give you: the relationship, kept.

Property pages that win the search for the address — It's Your Idea Real Estate

Property pages that win the search for the address

Every property gets its own fast, polished page — gallery, price, beds/baths/parking, inspection times and an enquiry form — built for full organic SEO: clean Schema.org data, social-share cards and an auto-updating sitemap. So when a buyer Googles the exact address — the highest-intent search there is — it’s your page that ranks, not only the portal’s. Real SEM dominance for every listing you take, at no extra cost. Drop the link in a DM, post it, or stick a QR on the board.

Auto sales video — no editing app — It's Your Idea Real Estate

Auto sales video — no editing app

Every listing gets a shareable, auto-playing vertical (9:16) Ken-Burns slideshow built from its photos, specs and price — in your colours, with your number on the end card. Share the link or screen-record it for Reels and TikTok. A polished property video without an editor or an hour of your evening.

AI tools that save you hours — and keep growing — It's Your Idea Real Estate

AI tools that save you hours — and keep growing

Powered by Claude and included in your plan — nothing to set up. The assistant drafts listing descriptions, social captions, buyer talking points and suburb profiles right where you work, with a “Generate” button inside each editor. Tuned for Australian real estate, built to never invent facts, and you review before anything goes out. And the toolkit grows: tell us what eats your time and we build it — new AI tools land based on your ideas and feedback.

Hours back, every week

An AI assistant that does the writing — in your voice, not made up.

Powered by Claude and included in your plan, it drafts the four things agents grind out by hand — listing descriptions, social captions, buyer talking points and suburb profiles — right where you’re already working. Nearly nine in ten Australian agents already use AI somewhere; the difference here is it’s in the workflow and set up for you, not another tab (or another subscription) to manage.

Write the listing

A clean, accurate description from your specs and notes, in seconds.

Feed the socials

Captions for the post you’d otherwise stare at a blank box for.

Win the appraisal

Buyer talking points and suburb summaries that make you sound across it.

New AI tools land regularly — and we build them around what agents actually ask for. Coming soon: one-click enquiry replies, “who should I call?” buyer matching, and open-home follow-ups. Got an idea? Tell us and we’ll build it.

Who it’s for

Your brand and your database — alongside your agency’s system.

Own your personal brand the way your agency allows, run a small team, or roll it out fully white-label across the whole office under the agency’s own brand. It fits your agency’s rules rather than working around them — and since many of our agents are partners and directors too, it’s built to be a positive for you and the company, with no roadblocks to getting started.

Personal-brand agents

Building your name on Instagram, Facebook and LinkedIn while staying with your agency? Send that audience to a site you own — your brand front-and-centre, your agency proudly credited, and every lead landing in your CRM, not the portal’s. It’s built to fit your agency’s branding and advertising rules, not work around them.

Small teams & private sellers

A few agents under one banner, or an owner selling privately — your own branded site, listings and buyer database, live in minutes with no setup fee and no lock-in.

Agencies

Roll it out across the office, fully white-labelled to your agency — your logos, colours, domain and links on every agent’s site, with no third-party badge anywhere, so you keep brand control and your agents stay on-message and compliant. Give your people a modern toolkit (branded sites, shareable listings, open-home capture and AI) that wins listings and serves the sellers you represent — without a per-seat enterprise contract.

Where it fits

Not a portal. Not a blank website builder. Both, done for you.

The portals own the audience but also own your brand, your leads and the bill. A generic builder gives you an empty page and none of the property tools. This sits in the gap — built for one agent, owned by you.

Who it’s for

✓
It's Your Idea Real EstatePersonal-brand agents, teams, agencies & private sellers
REA / DomainAgencies who can pay per listing
Generic builderAnyone (not real-estate specific)

Who owns the brand

✓
It's Your Idea Real EstateYou — your domain, your name
REA / DomainThe portal (pay extra to enlarge your photo)
Generic builderYou, but you build it all

Who owns the leads

✓
It's Your Idea Real EstateYou — straight into your CRM
REA / DomainThe portal (often sold back as a “match”)
Generic builderYou, but there’s no CRM built in

Property listings

✓
It's Your Idea Real EstateBuilt in — search, filters, shareable pages
REA / DomainYes, but on their platform
Generic builderNone — bolt-on or nothing

Open-home capture

✓
It's Your Idea Real EstateQR check-in → auto buyer profile
REA / DomainNot really
Generic builderA paper sign-in sheet

Follow-up / CRM

✓
It's Your Idea Real EstateBuyer pipeline + enquiries inbox included
REA / DomainPortal inbox; real CRM costs extra
Generic builderA separate CRM to wire up

AI copy

✓
It's Your Idea Real EstateGrowing, agent-focused AI suite — included
REA / DomainNo
Generic builderNo

White-label & domains

✓
It's Your Idea Real EstateYour/agency brand · free subdomain + custom domain
REA / DomainThe portal’s brand
Generic builderYou build + host it

Your data

✓
It's Your Idea Real EstateImport in, export anytime, share with your agency
REA / DomainLocked in the portal
Generic builderDIY, if at all

AML/CTF (Tranche 2)

✓
It's Your Idea Real EstateCDD register, deal reminders & records built in
REA / DomainNo
Generic builderNo

Cost shape

✓
It's Your Idea Real EstateOne flat fee, from $49/mo
REA / Domain$699 base listing — $2,500–$5,000+ to market a sale
Generic builderCheap, but you assemble the rest

Setup

✓
It's Your Idea Real EstateMinutes, self-serve, no setup fee
REA / DomainAccount manager
Generic builderHours/days of DIY

Private sellers can’t list directly on the big portal at all — they go through a licensed intermediary at $699–$969. Here, a private seller spins up a real listing page themselves. Most agents keep advertising on the portals and run their own site here — the portal for reach, this for the brand, the database and the follow-up they keep.

Pricing

One simple, competitive price. Everything included.

Flat pricing in AUD — published, not “ring an account manager”. Every plan is fully white-label (free subdomain + your own custom domain), with the website, property listings, the buyer CRM, open-home QR check-in, data import/export and the growing AI suite included — for one agent or a whole agency. Start with a 14-day free trial, no card required.

Solo

One agent or a private seller — own your brand, listings and CRM.

$49/month

Month-to-month · 14-day free trial, no card

  • ✓1 website, your free address + SSL
  • ✓Up to 5 active listings + public search
  • ✓Open-home QR check-in & buyer CRM
  • ✓AI assistant included — 50 generations/mo
  • ✓Suburb notes + enquiries inbox
  • ✓Email & docs support
Start free trial
Most popular

Team

Personal-brand agents and small teams doing real volume.

$129/month

Month-to-month · 14-day free trial, no card

  • ✓Up to 3 websites
  • ✓Unlimited active listings
  • ✓Connect your own domains (auto SSL)
  • ✓No “Built with It’s Your Idea” badge
  • ✓Auto sales video on every listing
  • ✓Full AI assistant — 400 generations/mo
  • ✓Up to 3 team logins · Priority support
Start free trial

Office

A branded site for every agent in a small office.

$299/month

Month-to-month · 14-day free trial, no card

  • ✓Up to 10 websites
  • ✓Unlimited active listings
  • ✓Full white-label — your brand across the admin
  • ✓Custom domains on every site (auto SSL)
  • ✓Up to 8 team logins
  • ✓Priority support + an onboarding call
  • ✓Everything in Team
Start free trial

14-day free trial, no card · No setup fee · No lock-in · Cancel anytime · Your data exports with you.

Bigger team or a franchise rollout? Talk to us.

Why you can trust it

A serious platform behind a simple product.

Built on It's Your Idea

The same hub, billing and managed hosting behind our established Website Builder — provisioning, SSL and security handled for you.

AI by Claude

The assistant runs on Anthropic’s Claude, included in every plan — nothing to set up, and a generous monthly allowance.

Secure & managed

Automatic SSL, optimised images, hardened hosting and DNS verification on custom domains — the plumbing real estate gets wrong, done right.

Be one of our first agents.

We’re onboarding founding agents now — go live in minutes and help shape the roadmap. Start your free trial and tell us what to build next.

Start free trial →

Real people, not a portal hotline

Help from Australians who actually get it.

Off-the-shelf and easy to run — but when you need a hand, you reach real Australians who understand websites, digital marketing, AI and the tech behind it, and how to solve an agent’s problem. Raise a ticket right from your dashboard and talk to someone who knows the system — not an account manager whose job is to sell you a bigger listing slot.

  • ✓One “Help” button in your dashboard — ticket tracked end to end
  • ✓Humans who know web, digital marketing, AI and tech
  • ✓Here to solve your problem, never to upsell ad spend

The portals give a solo agent…

an account manager (to sell upgrades) and a login help-desk.

You get…

a real person who knows the whole stack and helps you win.

Questions agents ask

Is there really no card needed to start?+

Correct. Start a 14-day free trial with no card and no sales call — sign in, build your site, add a listing and see it working. Add payment only if you decide to keep going.

Do I have to stop using realestate.com.au or Domain?+

No. Keep advertising wherever the buyers are. This is your own brand, listings and CRM alongside the portals — so this time the website, the database and the follow-up are yours to keep.

Can private sellers use this?+

Yes. Individuals can’t list directly on the big portal — they pay a middleman ($699–$969). Here, a private seller can spin up a real, professional listing page in minutes, with a gallery, enquiry form and a shareable link.

Is it really live in minutes?+

Yes. Sign in, set your colours and logo, add a listing — you’re online on a free address with SSL straight away. Connect your own domain whenever you’re ready.

What does the AI cost, and is it accurate?+

It’s included in your plan — there’s nothing to set up and no separate AI bill. Each plan has a generous monthly allowance (it resets each month; upgrade if you need more). It’s built to never invent facts (it only uses details you give it) and you always review a draft before it goes out.

Who owns my listings, leads and data?+

You do. Your domain, your buyer database, your enquiries — and you can export your data (CSV) whenever you want. Cancel and it comes with you.

Does it help with the new AML/CTF (Tranche 2) rules?+

Yes. From the 2026 reforms, real-estate agents must run customer due diligence on the parties they deal with. The platform includes a CDD register on every contact, reminders in your deal flow (when a property goes under offer or sold), an audit trail, record-keeping with CSV export, and a ready-to-use customer collection notice. It complements — it doesn’t replace — your AUSTRAC enrolment, your AML/CTF program and your identity-verification (eKYC) checks. Confirm your obligations at austrac.gov.au.

Is there a setup fee or a contract?+

No setup fee and no lock-in. Plans are month-to-month; cancel anytime.

Is there support — and who actually helps me?+

Yes. You get real Australians who understand websites, digital marketing, AI and the tech behind it — not an overseas call centre and not an account manager trying to sell you a bigger ad slot. Hit the “Help” button in your dashboard, raise a ticket, and a human who knows the system helps you solve the actual problem.

List your next property in minutes — and keep what it brings in.

Spin up your agent website, publish a listing with its own shareable page, and start capturing buyers today — all under your brand, all yours to keep. Free for 14 days, no card.

Start your free trial → Read the docs

14-day free trial, no card · Free address + SSL · No setup fee · Cancel anytime.