It's Your Idea Real Estate — your property website, listings & buyer CRM

Live in minutes

Pick your colours, add a listing, you’re online. No developer, no designer.

One bill, one login

Site + listings + CRM + open-home capture + AI + sales video. Not six subscriptions.

Built for AU real estate

Suburb/price/beds search, inspection times, listings Google understands.

You own everything

Your domain, your database, your leads. Not rented space on a portal.

The maths agents are sick of

You already pay a fortune to list. You should at least own the result.

A base “Until Sold” listing starts around $699, but a competitive campaign — premium placement plus the marketing vendors expect — typically runs 0.5–1% of the sale price: about $2,500–$5,000 on a mid-priced home, and a premium Sydney listing alone can top $5,000. Prices aren’t published; you ring an account manager. Agents report rises well above inflation (often ~10%+ a year) — and the ACCC has issued a notice and is now investigating. After all that, the profile, the buyer who enquired and the data still belong to the portal — which can then sell your own lead back to you as a “match”.

It’s Your Idea Real Estate flips that. From $49 a month you get the website, the listings, the buyer database and the marketing tools — and every property, enquiry and contact lives somewhere you control.

You’ll still advertise where the buyers are. The difference is that this time the brand, the database and the follow-up are yours to keep.

Own your next listing →

Marketing one sale on the portals

$2,500–$5,000+

A whole year of your own platform

from $490

Solo at $49/mo · a fraction of one premium portal listing

Everything an agent needs

List, market and follow up — in one place

The tools agents normally stitch together from five different apps, built in and managed — so you spend your time selling, not setting up.

A branded website, live in minutes

Your own site — your logo, colours and photo — provisioned without a developer. Connect your own domain with guided DNS and automatic SSL, or use the free address that works the instant you sign up. You look like an established office on day one, and every listing and lead flows back to you — not a page that promotes fifty competitors beside you.

Open-home QR check-in

Each scheduled open home gets a printable QR code. Visitors scan at the door and check in on their own phone — and every check-in becomes a buyer profile linked to that inspection, with you notified. No clipboard, no typing names up on Sunday night. You walk away from every open home with a clean, follow-up-ready list.

A buyer CRM that fills itself

Buyer profiles flow in automatically from open-home check-ins and web enquiries, then move through a visual pipeline — New → Active → Hot → Offer made → Purchased — with budget, finance, preferred suburbs and dated notes from every chat. One-click filters tell you who’s hot today. This is the part the portals never give you: the relationship, kept.

The shareable single-property page

Every property gets its own polished page — hero photo, price, beds/baths/parking, description, inspection times and an enquiry form — with proper social-share cards and Schema.org data Google understands. Drop the link in a DM, post it, or stick a QR on the board; buyers land somewhere that looks professional and actually converts.

Auto sales video — no editing app

Every listing gets a shareable, auto-playing vertical (9:16) Ken-Burns slideshow built from its photos, specs and price — in your colours, with your number on the end card. Share the link or screen-record it for Reels and TikTok. A polished property video without an editor or an hour of your evening.

An AI assistant in your workflow

Powered by Claude and included in your plan — nothing to set up. The assistant drafts listing descriptions, social captions, buyer talking points and suburb profiles right where you work, with a “Generate” button inside each editor. Tuned for Australian real estate, built to never invent facts, and you review before anything goes out.

Hours back, every week

An AI assistant that does the writing — in your voice, not made up.

Powered by Claude and included in your plan, it drafts the four things agents grind out by hand — listing descriptions, social captions, buyer talking points and suburb profiles — right where you’re already working. Nearly nine in ten Australian agents already use AI somewhere; the difference here is it’s in the workflow and set up for you, not another tab (or another subscription) to manage.

Write the listing

A clean, accurate description from your specs and notes, in seconds.

Feed the socials

Captions for the post you’d otherwise stare at a blank box for.

Win the appraisal

Buyer talking points and suburb summaries that make you sound across it.

Coming soon: one-click enquiry replies, “who should I call?” buyer matching, and open-home follow-ups.

Where it fits

Not a portal. Not a blank website builder. Both, done for you.

The portals own the audience but also own your brand, your leads and the bill. A generic builder gives you an empty page and none of the property tools. This sits in the gap — built for one agent, owned by you.

	It's Your Idea Real Estate	REA / Domain	Generic builder
Who it’s for	✓Individual agents, small teams, private sellers	Agencies who can pay per listing	Anyone (not real-estate specific)
Who owns the brand	✓You — your domain, your name	The portal (pay extra to enlarge your photo)	You, but you build it all
Who owns the leads	✓You — straight into your CRM	The portal (often sold back as a “match”)	You, but there’s no CRM built in
Property listings	✓Built in — search, filters, shareable pages	Yes, but on their platform	None — bolt-on or nothing
Open-home capture	✓QR check-in → auto buyer profile	Not really	A paper sign-in sheet
Follow-up / CRM	✓Buyer pipeline + enquiries inbox included	Portal inbox; real CRM costs extra	A separate CRM to wire up
AI copy	✓Inline in every editor, included	No	No
Cost shape	✓One flat fee, from $49/mo	$699 base listing — $2,500–$5,000+ to market a sale	Cheap, but you assemble the rest
Setup	✓Minutes, self-serve, no setup fee	Account manager	Hours/days of DIY

Who it’s for

✓

It's Your Idea Real EstateIndividual agents, small teams, private sellers

REA / DomainAgencies who can pay per listing

Generic builderAnyone (not real-estate specific)

Who owns the brand

✓

It's Your Idea Real EstateYou — your domain, your name

REA / DomainThe portal (pay extra to enlarge your photo)

Generic builderYou, but you build it all

Who owns the leads

✓

It's Your Idea Real EstateYou — straight into your CRM

REA / DomainThe portal (often sold back as a “match”)

Generic builderYou, but there’s no CRM built in

Property listings

✓

It's Your Idea Real EstateBuilt in — search, filters, shareable pages

REA / DomainYes, but on their platform

Generic builderNone — bolt-on or nothing

Open-home capture

✓

It's Your Idea Real EstateQR check-in → auto buyer profile

REA / DomainNot really

Generic builderA paper sign-in sheet

Follow-up / CRM

✓

It's Your Idea Real EstateBuyer pipeline + enquiries inbox included

REA / DomainPortal inbox; real CRM costs extra

Generic builderA separate CRM to wire up

AI copy

✓

It's Your Idea Real EstateInline in every editor, included

REA / DomainNo

Generic builderNo

Cost shape

✓

It's Your Idea Real EstateOne flat fee, from $49/mo

REA / Domain$699 base listing — $2,500–$5,000+ to market a sale

Generic builderCheap, but you assemble the rest

Setup

✓

It's Your Idea Real EstateMinutes, self-serve, no setup fee

REA / DomainAccount manager

Generic builderHours/days of DIY

Private sellers can’t list directly on the big portal at all — they go through a licensed intermediary at $699–$969. Here, a private seller spins up a real listing page themselves. Most agents keep advertising on the portals and run their own site here — the portal for reach, this for the brand, the database and the follow-up they keep.

Pricing

One simple price. Everything included. No setup fee.

Flat pricing in AUD — published, not “ring an account manager”. Every plan includes the website, property listings, a free address + SSL, the buyer CRM, open-home QR check-in and the AI assistant. Start with a 14-day free trial, no card required.

Solo

One agent or a private seller — own your brand, listings and CRM.

$49/month

Month-to-month · 14-day free trial, no card

✓1 website, your free address + SSL
✓Up to 5 active listings + public search
✓Open-home QR check-in & buyer CRM
✓AI assistant included — 50 generations/mo
✓Suburb notes + enquiries inbox
✓Email & docs support

Start free trial

Team

Personal-brand agents and small teams doing real volume.

$129/month

Month-to-month · 14-day free trial, no card

✓Up to 3 websites
✓Unlimited active listings
✓Connect your own domains (auto SSL)
✓No “Built with It’s Your Idea” badge
✓Auto sales video on every listing
✓Full AI assistant — 400 generations/mo
✓Up to 3 team logins · Priority support

Start free trial

Office

A branded site for every agent in a small office.

$299/month

Month-to-month · 14-day free trial, no card

✓Up to 10 websites
✓Unlimited active listings
✓Full white-label — your brand across the admin
✓Custom domains on every site (auto SSL)
✓Up to 8 team logins
✓Priority support + an onboarding call
✓Everything in Team

Start free trial

14-day free trial, no card · No setup fee · No lock-in · Cancel anytime · Your data exports with you.

Bigger team or a franchise rollout? Talk to us.

Why you can trust it

A serious platform behind a simple product.

Built on It's Your Idea

The same hub, billing and managed hosting behind our established Website Builder — provisioning, SSL and security handled for you.

AI by Claude

The assistant runs on Anthropic’s Claude, included in every plan — nothing to set up, and a generous monthly allowance.

Secure & managed

Automatic SSL, optimised images, hardened hosting and DNS verification on custom domains — the plumbing real estate gets wrong, done right.

Be one of our first agents.

We’re onboarding founding agents now — go live in minutes and help shape the roadmap. Start your free trial and tell us what to build next.

Start free trial →

Real people, not a portal hotline

Help from Australians who actually get it.

Off-the-shelf and easy to run — but when you need a hand, you reach real Australians who understand websites, digital marketing, AI and the tech behind it, and how to solve an agent’s problem. Raise a ticket right from your dashboard and talk to someone who knows the system — not an account manager whose job is to sell you a bigger listing slot.

✓One “Help” button in your dashboard — ticket tracked end to end
✓Humans who know web, digital marketing, AI and tech
✓Here to solve your problem, never to upsell ad spend

The portals give a solo agent…

an account manager (to sell upgrades) and a login help-desk.

You get…

a real person who knows the whole stack and helps you win.

Questions agents ask

Is there really no card needed to start?+

Correct. Start a 14-day free trial with no card and no sales call — sign in, build your site, add a listing and see it working. Add payment only if you decide to keep going.

Do I have to stop using realestate.com.au or Domain?+

No. Keep advertising wherever the buyers are. This is your own brand, listings and CRM alongside the portals — so this time the website, the database and the follow-up are yours to keep.

Can private sellers use this?+

Yes. Individuals can’t list directly on the big portal — they pay a middleman ($699–$969). Here, a private seller can spin up a real, professional listing page in minutes, with a gallery, enquiry form and a shareable link.

Is it really live in minutes?+

Yes. Sign in, set your colours and logo, add a listing — you’re online on a free address with SSL straight away. Connect your own domain whenever you’re ready.

What does the AI cost, and is it accurate?+

It’s included in your plan — there’s nothing to set up and no separate AI bill. Each plan has a generous monthly allowance (it resets each month; upgrade if you need more). It’s built to never invent facts (it only uses details you give it) and you always review a draft before it goes out.

Who owns my listings, leads and data?+

You do. Your domain, your buyer database, your enquiries — and you can export your data (CSV) whenever you want. Cancel and it comes with you.

Is there a setup fee or a contract?+

No setup fee and no lock-in. Plans are month-to-month; cancel anytime.

Is there support — and who actually helps me?+

Yes. You get real Australians who understand websites, digital marketing, AI and the tech behind it — not an overseas call centre and not an account manager trying to sell you a bigger ad slot. Hit the “Help” button in your dashboard, raise a ticket, and a human who knows the system helps you solve the actual problem.

Your real-estate brand, online in minutes —
and the leads are yours.

You already pay a fortune to list. You should at least own the result.